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Visionary
Posts: 3204
Memphis | I'd put a full page ad in "Aviation Week", "Flying" and "Air & Space". These provide worldwide circulation to pilots who are natural born gadget hounds. They are the poster children for the demographics that the Vision was designed to go after. One shot Super Bowl commercial, like the original Apple Mac commercial in 1984. Internet buzz would take care of the rest. To be honest, I think Victory has been holding it's breath to see just how well the bike would be received before spending a lot of bucks on advertising. The next year will probably be much more hi viz. Just a guess. |
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Visionary
Posts: 8144
New Bohemia, VA | Word of mouth is working very well right now. And the visibility on the road is helping. I know that my dealer mentions folk that have seen me on the road was a little curious. Though I know just seeing my big silly grin wasn't the only thing that hooked them. |
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Cruiser
Posts: 256
Florida | The Robb Report...go after riders with the cash! |
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Cruiser
Posts: 185
Nebraska | I would hire myself and maybe a few others to ride coast to coast. Stopping at every bike event and dealer we could find. Id work cheap too. |
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Cruiser
Posts: 150
Las Vegas, Nevada USA baby! | As I was at Hoover Dam yesterday on the way back from Kingman, AZ visiting my Dad, I thought to myself, "Ed; just park out on the road edge of the Hoover Dam Overlook pulloff/snack/potty stop and watch folks look". I wish I would have had a video camera!
I answered a lot of questions, for tourists, locals etc. I thought if the local dealer just had someone sit there with a Vision several days a week, the word would get out to thousands per day. Who knows how much money they'd waste doing it though.
I had people wanting to pose in front of it a lot because the Hoover Dam Sign and the dam was in the background. My favorite was a luxury tourbus load of Japanese young folk when I was heading south across the dam on Saturday morning early. The girls especially wanted their pics taken in front of it. Comical, yet invigorating!
I'll try to get a pic up on my gallery later this week. |
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Tourer
Posts: 320
Savannah, GA -Year round riding!! Yay! | I feel like I'm already a rolling advertisement! I can't go anywhere without someone asking me about it (you know the questions..."What is that?", "What size engine?", "How many feet of runway for takeoff?"....) I kinda feel like Mother Victory should have me on the payroll sometimes!!! 
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Iron Butt
Posts: 904
29 Palms California | I think, Cjhono, Buckeye, DesertJim,Pollolittle and Gagirltrixie should do the filming. I think this would work if we could keep Pollolittle undercontrol and clothed. One of us could be the sexy spokes person, Pollopoot tells me Desertjim looks good in a thong...I KNOW, I'm just saying...sheeesh. |
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Visionary
Posts: 1324
So Cal | You know what they say? Sex sells!!!! |
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Visionary
Posts: 8144
New Bohemia, VA | In this case cjnoho, perish the thought! 
cjnoho - 2008-02-26 10:12 PM
You know what they say? Sex sells!!!! |
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Cruiser
Posts: 177
NW Illinois | A friend of mine that lives in Wisconsin said he saw a commercial for the Vision on TV this past week, could not remember what channel he was watching but thought it may have been ESPN. He said it was good but really did not elaborate.
Has anyone else seen this yet?
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Cruiser
Posts: 256
Florida | I've had people tell me they saw a Vision commercial on A&E and National Geographic. This makes no sense to me. My choice would be to advertise on the financial networks and go after the mid-life crisis guys with cash to burn. Just an opinion. |
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Cruiser
Posts: 294
rhode island | ad's on american thunder on speed channel, touring ad only same one thats on the victory web site. they need some fresh ad's with the street version. I think targeting riders with luxury is the way to go. victory should remain a somewhat elite brand, higher quality than the mainstream bikes with lower production numbers. I liken the vision as the bentley of motorcycles. Owning this very special motorcycle sets us apart from every thing else on the road. 
Edited by sandman 2008-03-06 6:45 PM
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Visionary
Posts: 3204
Memphis | I totally agree sandman. How about showing a guy pulling into his garage on a Friday afternoon with the bike in the Street mode. Then having the garage door open up on Saturday morning and the bike comes out in the Tour mode as Hubby and Wife head out for a weekend adventure! Cue Fleetwood Mac: "You can go your own waaay..."
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Cruiser
Posts: 294
rhode island | excellent idea, p.r guy's at victory take note, first convertable touring bike that changes personality's in 10min. or less. |
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Cruiser
Posts: 256
Florida | Agreed. Showing that the Vision is a true Convertible would be great. Great Street Bike and World Class Tourer in one. The best of both world with no sacrifices. |
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Cruiser
Posts: 294
rhode island | Originality, performance and quality sets victory heads and shoulders above everything thats out there. Some performance minded comercials with a vision street setting the pace in some canyon carving with goldwings and BMW's trying to keep up would for sure get some notice. The handling on this bike should be promoted. |
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Visionary
Posts: 1484
LaPorte,Tx. | Keep it simple, show the motorcycle. Tell people they should buy the motorycle.......we all did! |
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Cruiser
Posts: 294
rhode island | I want to see the vision's crush the old guard, take no prisoners this is war! 
Edited by sandman 2008-03-06 9:48 PM
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Visionary
Posts: 8144
New Bohemia, VA | Victory Vision - VISONARY , not variation! |
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Cruiser
Posts: 294
rhode island | DO you smell that smell, the smell of gasoline in the morning, smells like VICTORY |
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Visionary
Posts: 8144
New Bohemia, VA | sandman - 2008-03-07 6:58 AM
DO you smell that smell, the smell of gasoline in the morning, smells like VICTORY
Is yours leaking fuel? If I smelled gasoline in the morning, it would probably be the GL1500 sitting next to my Vision. I like the sound of Freedom (106) in the morning which means certain VICTORY! |
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Cruiser
Posts: 294
rhode island | guess i parked to close to my gas can, never mind! 
Edited by sandman 2008-03-07 3:38 PM
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Iron Butt
Posts: 904
29 Palms California | you guys are riot. USS Enterprise type craft flies quickly into the screen, hoovers in front of the vision. Beam down a couple of leather clad men in leather suits. they drive off....VICTORY and the 2008 VISION, even the future is envious! |
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Cruiser
Posts: 294
rhode island | Boldly going where no advertiser has gone before. Going stir crazy, must ride soon, cold weather is almost done thank god! 
Edited by sandman 2008-03-07 4:43 PM
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Iron Butt
Posts: 904
29 Palms California | sorry brother, it might be just tad bit over 80 degrees today. |
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Cruiser
Posts: 294
rhode island | have'nt seen 80 since oct. I know it's coming but i don't want to wait til june, florida should excellerate the season a wee bit.
Edited by sandman 2008-03-07 5:39 PM
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Visionary
Posts: 1484
LaPorte,Tx. | BUCKEYE - 2008-03-07 3:33 PM
Beam down a couple of leather clad men in leather suits. they drive off....VICTORY and the 2008 VISION, even the future is envious!
Buck, how about leather clad space women, you know the one's with big boobs and bald heads........oh yah! |
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Visionary
Posts: 1324
So Cal | Now we're talkin'. Big boobs'll sell anything. |
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Cruiser
Posts: 235
Evergreen, CO | Polaris should establish a rental network at the Victory dealers....only 2 or so Visions (with a like number of each Victory model) would be required at each dealership. Place an ad in the various motorcycle magazines with only a color picture of the Vision, with a caption underneath announcing rentals at the dealerships, the in larger letters, simply the words "Experience History Being Written. Victory Rentals NOW at Your Local Victory Dealer". Curious folks who have read about the Vision would be drawn to #1 finding out where their nearest Victory dealer is located...#2 would reserve a rental for a day or a weekend......#3 after the ride be drawn to the Vision and in many cases decide to purchase. It's a win for the interested consumer, a win for the dealerships, a win for Polaris. Much better than advertising on television. |
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How would you advertise the Vision?