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Fountain Inn, SC United States | The press embargo will be lifted at 8pm Eastern Time (5pm Pacific) today (July 30) and we will be reporting on the 2013 model lineup. Can't say anymore except that Victory is making good on its goal of releasing at least one new model every year (sometimes every 6 months), but you already knew that. Check back later!!
Until then...
Since everyone has an opinion (some have several), where do you see the company going in the next few years? I'm not asking what specific models they should come out with, but what trends do you think will emerge?
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Visionary
Posts: 3773
Pittsburgh, PA | im concerned with all these NEW models most dealers wont be able to have every model on the show room floor and there for people wont get to see them all (if they dont shop online) . |
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Visionary
Posts: 8144
New Bohemia, VA | I see Victory continue to define itself as a serious contender in the market. While Indian will remain totally seperate, the two divisions will feed off each other for even greater gains for each. The rebadge marks the turning point. There are also other marketing strategies in the way of Victory being chosen in both a popular cable T.V. show and a big screen movie that will help bring a greater following. Dependability and comfort that most know Victory by will continue to speak for itself. |
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Iron Butt
Posts: 752
Broken Arrow, OK | Like any company striving to be successful, supply and demand.
We'll see more of what sells and less of what doesn't. I just hope I continue to like what does, haha.
Touring bikes and cruiser bikes.
Cruiser bikes w/ additional storage options. Sport tourers? Trike?
We'll all see the Boardwalk later today.
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Tourer
Posts: 323
Troy, NY | I think Victory is creating too many models that are similar in appearance. I think this will be an issue for the dealers. Victory is on the right track. However, they don't have the HD following to support all the different models. I would rather they focus on the core models, including the Vision. Expand/create some nice apparel that is nice looking and not too expensive. They need to ride a fine balance on expanding their market share without taxing their dealer network. |
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Iron Butt
Posts: 849
, FL United States | adirondacks - 2012-07-30 10:17 AM
I think Victory is creating too many models that are similar in appearance. I think this will be an issue for the dealers. Victory is on the right track. However, they don't have the HD following to support all the different models. I would rather they focus on the core models, including the Vision. Expand/create some nice apparel that is nice looking and not too expensive. They need to ride a fine balance on expanding their market share without taxing their dealer network.
Well said, I agree. |
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Fountain Inn, SC United States | With the new lineup now showing on the Victory site, I guess its ok to give you a quick look...
http://www.vision-riders.com/articles.asp?Article=120413&fid=37
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Tourer
Posts: 400
| I don't understand the line-up. Dropped the kingpin - why? The KP is well represented at the AVR. The KP and Boardwalk would give people two cruiser options that look completely different. Vegas and Hammer - 8 ball only? If a company is trying to expand and increase market share, why would you eliminate models and reduce certain models to black only? The Vision's special paint scheme is the same as last year and the Ness Vision has the exact same graphics, only this year is red. |
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Visionary
Posts: 8144
New Bohemia, VA | why, why, oh why? Why do we ask why? Victory will do what they will please themselves to do. We are simply consumers of what they do. They will do what they feel will bring the profit in and will continue to do so. So far they have axed two very popular models that I know of, the TC and the Kingpin. In the scheme of things I don't know just how popular they are, but both seemed very well favored. Now we cry they only have an 8-ball for the Vegas, and whatever the other one is. But they've got all the lights shining on the Cross-Country and the new kid, the Boardwalk. The Highball is still favored by Victory, as is the Judge. So I guess we have to ask ourselves one question. Do we embrace a model, or do we embrace the brand? As for me, I'm a distant memory for Victory, it's been almost 5 years since I "bought" a motorcycle from them. Unfortunately for them they sold me a Vision that will probably last me beyond 200,000 miles and I will be totally forgotten about by then, as well as many others. But I will say, the brand will live on long after I am gone even if they never make another Vision, TC, Kingpin or Vegas.
Edited by varyder 2012-07-31 11:40 AM
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Visionary
Posts: 1350
| varyder, I agree with you. Way too many companies have failed over the years cause they wanted to keep building a model that wasn't selling cause someone in manage thought it was great or they listened to the 5 people that already own one.
To me the Boardwalk is a KP and i still don't like those fenders. :~ But to each their own. Bring me back a V92C with a 122ci Lloyd motor and I might think about buying another bike. 
I am so glad that Victory hasn't listened to the wrong people over the years and are still going strong.
I agree that Victory and Indian can fit together like Olds and Caddy dealers did years ago. (I can't call Victory a Chevy...
I like many of the new models and am waiting for me to retire the Vision when ever that is and look forward to Victory having a model that I will buy off the showroom floor when that day comes. |
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Unveiling the 2013 Victory Models